Facebook reported a user base of over a billion. The sheer size of this massive and active social network makes it a great place for businesses to have a presence. In addition to the Facebook pages that a company can create, they can also create ads to further their reach.
Facebook ads allow you to advertise external URLs as well as Facebook pages, apps and events. You can choose your own 25 character headline and 90 character message. You can also upload a photo, though all images will be resized to 100 pixels wide by 72 pixels tall. Although other advertising networks may have more options, Facebook makes it easy to customize an ad with only a few clicks.
Perhaps one of the biggest benefits of using Facebook advertising is its targeting capabilities. Facebook gathers personal information and uses that information to tailor ads to each individual user. That means that you can show your ad to narrowly targeted groups of people who are most likely to be interested in your product, saving money in the long run. In the ad creator, you can limit your target audience by country, state and city as well as age and gender.
You can also enter potential interests or categories of interest for your customers. As you customize this information, a number on the right will tell you how many people you could reach with a campaign set to that particular target information.
Facebook fosters active participation on the network, so its ads tend to encourage more interaction than if they were placed on another advertising service. As a company or individual with a Facebook page, if you want more interaction, you can make specific ads to get more “likes” or to promote specific posts from your page. If someone clicks to like something on your page, that information will show up in their friends’ News Feeds, which can gain you even more likes.
When creating an ad, you have total control over your budget. You can enter a per day or lifetime budget for the ad that will stop the campaign when the money runs out so you don’t have to worry about overages. You also have control over the schedule of a campaign and can choose a specific start and end time.
Facebook also offers a choice between CPC and CPM, which determines how you spend your money. CPM, the default, means cost per 1000 impressions. With this option, Facebook charges by how many people see your ad. CPC stands for cost per click and this option charges you whenever someone clicks on your ad. Generally, CPM reaches a wider audience for less money, as the clicks cost more than impressions.
As the pressure to pass standardized tests increases, even preschools are spending more time on strictly academic subjects. Instead of a general introduction to the alphabet, many preschools include a ...Read More
Just because your little learner's lead teacher makes it look easy, doesn't mean that acting as an early childhood educator is simple. Teaching preschool age children requires highly specialized training ...Read More
The best time to send your child off to school depends largely on whom you ask. Proponents of starting kindergarten as early as possible believe it gives a child a ...Read More
Your little one may face a culture shock in daycare if your Christian values prevent him from doing things that are common in many daycare centers. That does not mean ...Read More
In the world of foster care and adoption, when it comes to siblings, keeping them together is always the first choice. Even though in your mind, you see yourselves all ...Read More
Most parents adore that toothless gummy grin, but whether you like it or not, teeth begin to surface as your baby turns around 6 months old and his first milk ...Read More
You can use the camera on your iPod Touch to take VGA-quality photos and store them on the device, but you can also transfer high-quality photos from your computer to ...Read More
Because it's not enough that your preschooler or kindergartner can build an amazing sand castle and (almost) tie her own shoes -- now you have to worry about her math ...Read More
While an early educational program might not ensure that your preschooler is Harvard bound, it can help her to learn better. Whether you are looking to build on a specific ...Read More
In the beginning of the PC revolution, when monitors where often 12 to 14 inches in size, using your keyboard directly in front of the screen was not an option; ...Read More
Instilling self-control by establishing and sticking with rules is the name of the game when it comes to reigning in misbehaving toddlers and preschoolers. Self-control -- something many adults could ...Read More
As the mom of a toddler or preschooler, you are probably well acquainted with the magic of dipping. There's just something about dunking her meal that can get even the ...Read More
Potty training is a normal part of every child's physical and emotional development, but not every child develops at the same pace. If your child is resistant to potty training ...Read More
The grief that accompanies parental death can trigger psychological side effects for your child. If these psychological effects are long term or if they interfere with your child’s emotional or ...Read More
According to the Encyclopedia on Early Childhood Development, 80 percent of children living in the United States have at least one sibling. Many children have more than one sibling, and ...Read More
There are a number of psychological tests used to measure intellectual ability in children, but there are a limited number that are available for preschool-aged children. Although measurement of skills ...Read More
Toddlers are curious by nature. Young children in the toddler stage are discovering their independence and are interested in exploring the world around them. However, their exploration can lead to ...Read More
You don't have to break the bank to throw your little one a top-notch bash. Free or low-cost places such as public parks are creative alternatives to the more pricey ...Read More
If you're looking for a fun activity for you and your preschooler, (and an unforgettable party treat) these puppy cupcakes are sure to please. If you want to get creative ...Read More
Sensory play activities are enjoyable and educational for your toddler or preschooler. You're encouraged to join in the fun but expect to get your hands messy! Any pastime that stimulates ...Read More