Facebook fan pages enable you to connect with clients and fans of your business or brand. While not everyone might find your blog or website on the Internet, creating a fan page on Facebook enables you to tap into the wildly popular social media site. A Facebook fan page allows you to promote your brand without costly advertising expenses and offers insights on your fan base. By paying attention to the feedback on your fan page, you can quickly resolve issues or understand what your fans’ expectations are. A well maintained fan page also builds loyalty and a sense of community amongst your fans.
Generate More Traffic for Your Website
Regularly posting links about new content on your website to your Facebook fan page can generate more traffic. People that find your posts interesting and want to see more will visit your website. Since creating a Facebook page is free, this is a much more cost effective form of advertising than paying for a listing elsewhere. The increased traffic to your site can also improve your rankings on search engines, which in turn can provide you with more visitors.
Interact with Fans
A Facebook fan page enables you to interact with your fans and determine how satisfied they are with your brand or product. Fans with questions or problems can post to the page and receive assistance from you, your page administrators or other helpful fans. Fans can discuss your brand or product as well as upload photos. This can foster a sense of community amongst fans, which ensures that they check back regularly. Fans can also post testimonials or photos of themselves with your product, which serves as further promotion.
Keep Fans Up to Date
Apart from providing useful information about your brand or product, a well-maintained fan page also enables you to keep everyone up to date about special events or promotions. While not everyone might subscribe to a newsletter or check your site on a regular basis, most users make use of Facebook on a daily basis. Studies have shown that fans respond very well to brand-sponsored contests, which are easy to run from a Facebook page.
Being the admin of a Facebook page offers you access to insights about your fans. You are able to see the gender and age of your fans as well as a breakdown of their countries, cities and language. This information is very useful to gauge the demographics of your fans, which in turn can assist you in offering a more appealing brand or service. You are also shown the reach of your posts, which is the amount of people who have seen them. Analyze this information to determine which posts are most popular and use this to your advantage.
While your website or blog might have a limit on the amount of media that you are allowed to upload, Facebook has no such limits. This enables you to post photos and videos of your product or even events that are associated with it. Fans can then comment on these or even tag themselves in a photo which displays it on their own Timelines. Creating photo and video galleries on Facebook, instead of on your own website, can lessen the load on your site and enable fans to share the photos with their friends for more exposure.